At R&Y, the focus is on equipping students for the 21st Century realities, and the exciting opportunities that will arise from the digital explosion and ever-increasing pervasiveness of technology. R&Y is a tertiary institution based Cape Town, South Africa. This school of business currently offers a range of future-focused degree programs, advanced diplomas and short courses – delivered either face-to-face or online.
R&Y frequently teams up with industry to find out what skills are in demand in the fields of advertising and communications, creative disciplines, and critical digital marketing skills which guides them in incorporating modern and highly-sought after skills, such as user-centered design and design thinking, in their programs.
“It means using education as a catalyst to advance the lives of our students who are building careers, uplifting and transforming the country and high-growth industry sectors.”
Over 27 years, R&Y has built a strong and trusted reputation as a leading training institute for marketing and advertising. As such, it can be said that the student lifecycle begins with the recruiting of students. In the Western Cape, R&Y’s legacy plays a part in attracting students who have aspirations in conducting business creatively and innovatively.
Network: the power of regional and global collaboration through institutions and partnerships and the positive impact.
Learning: quality education and developing world-class African human talent with an entrepreneurial mindset and 21st century skills to thrive in the globally disrupted world of work.
Innovation: education must continuously evolve to meet the challenges of the fast-changing and unpredictable globalized world.
Employability: commitment to enhancing employability of graduates.
Communities: delivering a positive social impact in local communities.
"In 2016 I had just relocated to Cape Town. I had left my permanent job as an electrical engineer and was finding it difficult getting employment as I had not completed my studies. After two weeks in Cape Town, I saw an advert on Gumtree for the Red & Yellow learnership and it changed my life. The program really spring boarded me, it gave me a network and opportunity I would never have been able to access even with a full BSC in Electrical Engineering. The key to my success was that I was partnered with a Company that suited my talents. I was placed in Brandseye, which suited my analytical nature. This allowed me to discover the Digital Marketing Technology space. Even with a year's experience, that included my in-service requirements, I was desirable enough to move into a Paid Media Agency.>>read more
The diverse students I studied with also gave me an opportunity to gain an insight and perspective. The industry winning lecturers (Tharina Haas and Su Little) also gave me real world practical knowledge and guidance. The talks that we had and the people we were introduced to provided me with years of inspiration and knowledge that I introduced into my daily life. It gave me a drive and passion for technology and people. It took me 2 years to come back to my Engineering Salary and It was far from a sacrifice, I am growing and constantly growing. I recently was head hunted for a role that felt more like me interviewing the Company rather than the other way around. This I could not have achieved without the introduction of the Spring Board Program. In terms of job opportunities, the program succeeded. I have changed employment four times since the program and all were done as growth moves out of my own choice. The program has given me not only a career but a vocation and passion that is bigger than I am."
In 2016 I found myself at a crossroads in my life, unsure which direction to take career-wise when I learned about an advertising learnership at Red & Yellow Creative School of Business. I was so excited when I was selected to be a part of it and in no uncertain terms, it has been a life-changing experience for me. The learnership consisted of six months of theory where we learned all about advertising and marketing and met some fascinating guest lecturers along the way.>>read more
The rest of it was spent at a work placement. I was placed at Virgin Active SA's head office in their marketing department. One of my work placement highlights was working with my mentor, Wesley Noble, on projects aimed at positively impacting people and the planet. Because of the learnership and the qualification I now have, I have been able to work for advertising agencies, corporates, and as a freelancer. Apart from gaining invaluable knowledge and experience, I also made valuable connections. I still lean on Su Little, one of our course lecturers, for career advice. A few of my classmates have become lifelong friends, and I now work at the Branson Centre of Entrepreneurship SA with my former workplace mentor Wesley Noble, and I get to change business for good every day."
"One of the key measures we look at in our candidates is their qualifications, and in this regard Red & Yellow is particularly prestigious. We find that candidates with the Red & Yellow stamp on their CVs are far better equipped than others, not only when it comes to skills but also at an interpersonal level. A Red & Yellow qualification really goes a long way."
“VGP Recruitment has worked with Red & Yellow for many years, placing many of their students. They are a recognized, highly respected institution with a legacy of top industry staff and well-rounded graduates. Our clients are always positive when we submit candidates with a Red & Yellow qualification, as the standard is consistently high. We are proud to endorse the school”.
Feedback from Unilever (Axe Deodorant) who participated in our 2019 student brand challenge:
“A massive thank you to the incredible work and effort put into this brand challenge – we were blown away by the quality of work presented by the students! Truly one of the best reverts I’ve seen.”
“The students were in top form! It could have well been just an existing agency team presenting - you really prepared them well for real life! It did not feel as if they were students! I have to congratulate you and your team who prepared these young ones to be great one day. Please be assured of my ongoing support!”