HONORIS proactively provides the media with information about the university group and commentary about key business and financial matters, as well as matters of greater public interest
Media responses
One-on-one interactions with various media houses, especially business media
THEIR ROLE IN VALUE CREATION
Influence the reputation of HONORIS and the group as a whole
Key in shaping public opinion
Assist in reaching greater audience around the work, economic role and greater social and economic importance of HONORIS
NEEDS AND EXPECTATIONS
Transparency - impact of HONORIS’ students etc on the public and private sector and the economy
HONORIS’s role and commentary on issues of public interest
STRATEGIC RESPONSE AND VALUE PROPOSITION
HONORIS proactively engages with the media to provide relevant updates and information and to ensure that the organization’s position on important matters is clearly communicated
RISKS/OPPORTUNITIES
Negative press - failure to anticipate negative perceptions and to deal with them appropriately (R)
Profile and promote HONORIS’ rapid journey to providing access and affordable education (O)
Attract new students by promoting the credible brand of HONORIS (O)
KEY METRICS AND OBJECTIVES TRACKED TO MONITOR VALUE DELIVERED
Monitoring brand indicators
Tonality scores
Constant scan of social media and media communications >>read more
