Red and Yellow Creative School of Business shines at Loeries Creative Week

October 7th, 2022 – The Loeries Creative Week is heralded as the most prestigious event In South Africa’s creative calendar and the Red & Yellow Creative School of Business – South Africa’s leading authority in marketing, design and creative leadership – is proud to be an official partner of this year’s event.

Red & Yellow is committed to nurturing South African creative business talent and this partnership, with one of the world’s most renowned brand communication and marketing awards organisations, recognises how the school continues to prepare the next generation of imaginative leaders.

Throughout Loeries Creative Week, events hosted by Red & Yellow in partnership with the Loeries instilled tomorrow’s lessons today and supported the mission to prepare talent for the future of work. This year, twelve Red & Yellow students were selected as finalists in the Student Loeries Awards – further testament to the high standards of creative excellence the school lives by.

In an exclusive event, Verusha Maharaj, Managing Director, and Carmen Schaefer, Head of Academics at Red & Yellow, hosted a Loeries Masterclass, to share insights on the future of marketing, the trends and topics that will shape the way we think, and action marketing in the next frontier of the Metaverse. A student edition masterclass was also hosted on campus.

Red & Yellow’s Industry-defining eMarketing textbook has been downloaded over one million times and you can find it in the hands of Loerie Award winners the world over. As part of its initiative to continue equipping leaders with the skills they need to thrive in a digital future, Red & Yellow is proud to announce the launch of the 7th Edition eMarketing Textbook during both masterclasses. This latest version features a dedicated chapter on the Metaverse, demonstrating the commitment by Red and Yellow to remain at the forefront of innovation by providing information that will impact marketing in a digital world. Loeries delegates will also be able to purchase a copy of the textbook.

Visit to find out more and order the new Edition of the eMarketing Textbook.