Red & Yellow Creative School of Business launches an innovative marketing course in collaboration with HubSpot

17 November 2025 Red & Yellow Creative School of Business, South Africa, a proud member of Honoris United Universities, has partnered with HubSpot and SHOP! SA to launch an innovative online program designed for students, marketing professionals and agency teams.

Structured around nine modules and optional expert-led masterclasses, the program will help participants deepen their understanding of shopper behaviour, leverage smart retail technologies and align their strategies with market expectations. Its ultimate purpose is to equip learners to design campaigns that drive stronger purchase conversions and deliver measurable commercial impact, supported by data-driven insights.

Commenting on the partnership, Verusha Maharaj, Managing Director of Red & Yellow, explained: “This programme allows us to bring our philosophy to the shopper marketing value chain, combining industry expertise with rigorous learning design.”

For Di Wilson, Managing Director of Integer Hotspot and Founder of SHOP! SA, the course fills a critical gap in the market by professionalising the shopper marketing discipline and raising its standards.

Enrolments for this new programme are expected to open in early 2026 and will be available to both organizations and individual learners.