Innovation and collaboration is key to the success of small business development in the digital era

Fourth industrial revolution by Paresh Soni, Associate Director for research at the Management College of Southern Africa (MANCOSA)

Throughout human history, the world has observed two distinct eras of new product development, and a third era is currently emerging.
These eras can be distinguished by the role that various actors play in designing, manufacturing, and ultimately using a product. The eras differ by who contributes to the work, where the locus of expertise resides, and the resulting product variety and quality.